NoRiders New Marketing Strategy by FuncFash
NoRiders is the revolutionary product that we recently featured that prevents shorts from riding up your legs into your crotch. While some people might find short crotch bunching stylish, most people like to avoid it. Surprisingly not many people are aware of this game changing product. While their official product video is informative we at FuncFash think it’s lacking that “je ne se qua” (magical quality) that’s stopping NoRiders from making a boatload of money. We took it upon ourselves to figure out how we could improve their marketing and image. Here’s our answer.
Background:
We started by asking a question. What can NoRiders do to improve brand recognition and brainwash people into leaving what they are doing at this very moment to go out and purchase all he NoRiders they can? Here’s what we know will help:
- Target a younger demographic. Young people love watching videos online . After being targeted they will tell their parents about this wonderful product
- Need a better name than “NoRiders.” An urban hip name, like “NoRida’s” (pronounced no-rye-duhs) is better. Kids love gangsta’ lingo
- Spokesperson that influences young people. Vitamin Water has done well by choosing Fiddy Cent, so we want rap sensation FloRida (pronounced flo-rye-duh and not to be confused with Florida, the Sunshine state)
- New slogan like “NoRida’s by FloRida.” This will lead to increased sales revenue guaranteed.
What do you think? Is the new video better than the old video? (original video below)
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