Powermat Wireless Charging Deja Vu

Posted On: October 12, 2009
Posted In: , ,

I recently came across a viral video that is making it’s way around the internet.  The video is one of many ads by Powermat which features their mobile and portable electronics wireless charging system.  Their ad’s are pretty catchy as it’s one of the few commercials out there which more than 50% of the commercial is bleeped out due to adult language.  You’ll understand once you watch it.

If you like that they have a whole series of these videos.  Here is one featuring the “kids” (swearing kids is so funny!)…

So the actual product itself, the Powermat charging system, is nothing that we haven’t seen before.  Just like the Wildcharge wire-free system it has a base plate system which you plug in and then you attach different devices that have been outfitted with a power receiver (the base plate basically sends electricity to the receiver).  Fundamentally the two systems are the same, though it seems Powermat has spent more time polishing the product and making it more “sexy.”

powermat charging station

The sexiness comes in the overall design of the system.  It’s sleek and even comes in a portable foldable version.  Other bells and whistles that it includes:

  • Audio notification when you start and stop charging (sounds like something out of the future)
  • Visual indication via an LED light that turns on and off when it charges
  • Magnetic orientation (meaning a magnet in the base plate station will keep the device attached to the charging plate and automatically orient itself)
  • A built-in USB slot for old school normal wired charging (in case of an emergency I suppose)
  • Several charging connector options: iPod/iPhone dock cradle, universal charging adapters, cell phone integrated receiver stations, etc…

It’s fun to see the same product approaching the market differently.  Powermat is definitely going after the sexy Apple sleek look…while Wildcharge has been going after the utilitarian approach (ie no bells and whistles just does it job of charging).  If I were to guess Powermat has a much larger budget for marketing.


Essentially these two wireless charging systems are the same.   The main difference seems to be the attention that Powermat has paid to product design.  I like how the universal charging receiving station has all the tips integrated into it (so this way you don’t have to go rummaging through drawers to find adapter tips)

powercub and tip storage case

The portable version seems pretty useful for traveling as it would allow you to cut out the number of separate AC adapters you would need to pack and carry.  It also even comes in a convenient traveling case.  Powermat thought of everything didn’t they?

Portable version folds down easy!

Portable version folds down easy!

Powermat-Portable-Charging-Carrying-Case

FuncFash-ness:  7.5/10

  • Functional:  3.5/5 (the ability to reduce the number of chargers is a good thing, portable version even better)
  • Fashionable:  4/5 (makes futuristic noises which are sure to impress your friends)

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